Struggling to Get Eyes on Your Trucking Business? Trucking Business Money Hacks
Introduction
Running a trucking business today is more than just keeping your wheels turning—it’s about making sure the right people see you. In an industry where reputation, reliability, and response times are everything, being invisible can cost you serious money. Whether you’re an owner-operator or manage a small-to-medium-sized fleet, one of the biggest roadblocks to growth is a lack of visibility.
The good news? You don’t need a massive budget to stand out—you just need the right strategy.
In this guide, we’ll break down exactly what works when it comes to getting eyes on your trucking business. We’ll cover everything from building a high-converting website and using smart SEO, to creative marketing tactics, referral programs, and technology tools that help your brand reach the right shippers and brokers.
You’ll also discover real-world success stories, tactical checklists, and overlooked marketing angles that your competitors probably aren’t using.
If you're tired of chasing loads and want customers coming to you instead—keep reading. Let’s turn your trucking operation into a money-making visibility machine.
Why Visibility Matters in the Trucking Industry
In a market as competitive and fast-paced as trucking, visibility isn’t optional—it’s essential. With thousands of trucking companies competing for contracts, shippers, and brokers, the ones that stand out are the ones that get the calls, the contracts, and the cash.
The Cost of Being Invisible
Think about it: if your trucking business isn’t showing up online, on load boards, in directories, or on social media, you’re basically nonexistent to potential clients. Even if you offer top-notch service, fair pricing, and reliable delivery—none of that matters if no one knows you exist. You could be the best carrier in your lane and still lose business to a flashier, less competent competitor.
In fact, according to a 2024 survey by DAT Freight & Analytics, over 72% of shippers choose carriers based on online visibility and reviews, not just pricing or capacity. That means companies with a solid digital presence are often chosen first—even before a phone call is made.
Visibility = Trust
In today’s business world, visibility builds trust. When a potential client Googles your trucking company and sees:
A well-designed website,
Positive Google reviews,
Active social media pages,
A LinkedIn profile with updates,
…they subconsciously feel more confident in reaching out.
Being visible shows you're active, reliable, and invested in your business—which directly affects how much money you’re able to make. This is especially important for smaller operators who want to compete with big-name carriers.
The Visibility-Money Connection
The bottom line? Visibility leads to more leads, more contracts, and more consistent revenue. When brokers or direct shippers can easily find you and verify your reputation, you're more likely to secure higher-paying loads, get referrals, and maintain long-term contracts.
It’s not just about being seen. It’s about being seen by the right people, in the right places, at the right time.
Build a Strong Online Presence
In the digital age, your online presence is your first impression. For a trucking business, it’s not just a “nice-to-have”—it’s your most important salesperson. Your website, Google listing, and social media profiles are where brokers, shippers, and partners decide whether they can trust you with freight—and with their money.
Optimize Your Website with SEO
Your website should be more than a digital flyer. It needs to be a conversion engine and a source of search traffic. That starts with Search Engine Optimization (SEO)—ensuring your site shows up when people search phrases like:
“reliable flatbed trucking company near me”
“freight carriers in [your city or state]”
“owner-operator trucking services with fast delivery”
Here’s how to get started:
Keyword optimization: Use long-tail keywords (like “freight trucking for small businesses”) throughout your homepage, service pages, and blog.
Meta titles and descriptions: Write compelling titles that include your location and service type. (E.g., “Los Angeles Refrigerated Trucking Services | ABC Freight”)
Local SEO: Claim and optimize your Google Business Profile with service areas, hours, and photos.
Speed and mobile responsiveness: Over 60% of visits come from mobile. Your site must load fast and work flawlessly on smartphones.
Example: A Phoenix-based carrier increased organic leads by 87% in 3 months just by optimizing their homepage and listing services by city and equipment type.
Make It Mobile-Friendly and Modern
Your site should be:
Easy to navigate (even with gloves on in a truck cab!)
Simple contact options like click-to-call buttons, live chat, or load request forms
Clear CTAs: “Book a Load,” “Get a Quote,” or “Request a Call”
If your website looks outdated or clunky, it sends the message that your business is too.
Add Trust Signals
Trust is currency. Make sure your site includes:
DOT/MC numbers
Customer testimonials
Industry certifications
Partner logos
Case studies or photos of your fleet and drivers
Content Marketing to Attract Shippers
You’ve got the trucks, the team, and the track record—now it’s time to tell your story. Content marketing helps turn your trucking business into a trusted brand by providing useful, engaging, and valuable information that attracts your ideal customers.
Blogging + Case Studies: Build Authority and Trust
Starting a blog might sound unnecessary for a trucking company—but it’s one of the smartest moves you can make. Why? Because consistent blogging:
Improves your SEO (more keywords, more traffic)
Answers questions shippers are Googling
Positions you as a helpful expert, not just a carrier
What to Write About:
“How to Choose the Right Freight Carrier for Time-Sensitive Loads”
“5 Things to Look for in a Reefer Trucking Partner”
“How Our Fleet Cut Shipper Costs by 30% in 90 Days”
Use real examples from your business. A short case study showing how your service helped a manufacturer reduce delays or improve reliability can be far more powerful than any sales pitch.
Pro Tip: Include before-and-after numbers. (“Load delivery rate went from 82% to 97% in 60 days.”)
Video & Social Media: Humanize Your Brand
If blogging builds authority, video builds connection. Most shippers and brokers want to work with people—not faceless businesses. Social content helps them see the people behind your brand.
Video ideas that work:
Fleet walkarounds and behind-the-scenes footage
Day-in-the-life clips of your drivers
Short explainers: “What makes our dispatch system better?”
Customer testimonial videos (even if filmed on a smartphone)
Where to post:
LinkedIn (great for direct shippers and partnerships)
YouTube (long-form content or case studies)
Instagram & TikTok (short-form behind-the-scenes)
Stat: Videos on landing pages can increase conversion rates by up to 80%. For your trucking business, that could mean more quote requests and call-ins.
Combine Content for Maximum Impact
Don’t treat content as one-off pieces. Link your blog posts to service pages. Embed videos into landing pages. Share blog links in emails. Recycle driver Q&As into reels or TikToks.
The key is consistency. If a broker sees you’ve been publishing quality content month after month, it signals professionalism—and that builds trust.
Paid Ads & Search Engine Marketing (SEM)
While SEO and content take time to build momentum, paid ads give you immediate visibility—especially when targeted right. For trucking businesses looking to generate fast leads and gain traction in competitive markets, Search Engine Marketing (SEM) and social media advertising are game-changers.
Google Ads for Trucking Services
Google Ads lets you appear at the top of search results for high-intent queries like:
“hot shot trucking near me”
“LTL freight service Los Angeles”
“owner-operator reefer available now”
When done right, paid search ads:
Put you directly in front of shippers actively looking for a carrier
Allow targeting by zip code, time of day, and device
Provide detailed tracking for cost-per-lead (CPL) and return on ad spend (ROAS)
Tips for high-performing Google Ads:
Use long-tail keywords with buying intent (e.g., “same-day freight service Dallas”)
Direct traffic to a dedicated landing page, not your homepage
Include trust factors: USDOT number, testimonials, clear phone number
Example: A small flatbed company in Oklahoma reduced empty miles by 41% using Google Ads targeting manufacturing facilities within 200 miles.
Social Media Advertising
Social ads work differently than search—they generate awareness and build interest rather than targeting immediate intent. But when you retarget users who’ve visited your site or watched your videos, you start building powerful brand recognition.
Best platforms:
Facebook & Instagram Ads: Great for building local recognition, hiring drivers, or advertising load availability
LinkedIn Ads: Excellent for B2B lead generation from logistics companies, wholesalers, or manufacturers
Ad types that work:
Carousel ads showing your services (dry van, reefer, hazmat)
Video ads featuring your fleet or customer testimonials
Lead forms for instant quote requests
Stat: Facebook lead ads convert 3x more than website links when targeting local businesses needing freight services.
Budgeting & Tracking
Start small: even $10–$20/day can yield valuable data. But don’t “set it and forget it.” Monitor these metrics:
Click-through rate (CTR) – Are your ads getting attention?
Conversion rate – Are visitors turning into calls, quotes, or messages?
Cost per conversion – How much are you paying for a lead?
With a smart SEM strategy, your trucking business can turn clicks into contracts, fast.
Referral & Loyalty Programs That Work
In the trucking industry, word-of-mouth is gold. A trusted referral from a shipper, broker, or fellow carrier carries more weight than any billboard or Google ad. The problem? Most trucking companies don’t actively encourage referrals—they just hope they happen.
That’s where referral and loyalty programs come in. They give happy customers and partners a reason to recommend you—and drivers a reason to stick with you.
Creating a Referral Program That Drives Real Results
A good referral program is simple, trackable, and rewarding.
How to start:
Choose your audience: Focus on shippers, brokers, or even other carriers who might refer overflow.
Set a clear incentive: Offer $100 for each successful referral, a discount on future shipments, or free upgraded service.
Make it easy: Use a simple referral form on your website or email template. Track referrals with a CRM or spreadsheet.
Example: A regional freight company in Georgia increased new shipper sign-ups by 42% in six months with a $150 referral credit system.
Don’t Forget Loyalty: Keep Customers Coming Back
It’s easier and cheaper to keep a customer than find a new one. That’s why loyalty rewards are so powerful—especially if you do consistent business with small-to-midsize companies.
Ideas to implement:
Offer a "preferred shipper" discount after 10 loads
Provide guaranteed time slots or free wait time for repeat customers
Create VIP tiers (Bronze, Silver, Gold) with benefits like real-time tracking or dedicated dispatch
Driver loyalty matters too. If your drivers are happy, they’ll deliver better service—and keep your reputation intact. Offer bonuses for safe driving, on-time delivery, and referral of other drivers.
Build Partnerships, Not Just Clients
Your goal should be to create repeat business relationships, not just one-off load hauls. Referral and loyalty programs show that you value those relationships—and that makes your business more attractive in a crowded market.
List Your Business Where It Counts
You can have the best trucking services in the region—but if you’re not listed in the right places, you’re invisible to the people who matter. Visibility starts with being where shippers and brokers are already searching. That means putting your business on the right platforms, directories, and industry tools.
Must-Have Listings for Trucking Companies
Here are essential places your trucking business must be listed:
1. Google Business Profile (GBP)
Show up in local search results for terms like “freight carrier near me”
Enables reviews, photos, phone calls, and maps integration
Helps with local SEO, especially when verified and updated regularly
Pro tip: Upload pictures of your fleet, terminals, or delivery proof—it increases engagement.
2. Load Boards & Freight Marketplaces
DAT, Truckstop.com, 123Loadboard, and Convoy are high-traffic platforms where brokers and shippers seek carriers daily.
Make sure your company profile is 100% complete with:
Service types
Equipment specs
Contact details
Certifications (hazmat, TWIC, etc.)
3. Industry Directories
FMCSA Company Snapshot
Carrier411
Freightwaves FreightTech Directory
Transport Reviews
These add legitimacy and allow partners to verify your credentials quickly.
4. Social Media Business Pages
Create and optimize Facebook, LinkedIn, and Instagram business profiles
Add your services, website link, and CTAs like “Get a Quote” or “Call Now”
Stat: Over 55% of small businesses say Facebook is their most effective local discovery channel.
Bonus: Niche Listing Sites
If you offer niche services (e.g., refrigerated, hazmat, flatbed), list on vertical-specific platforms:
ReeferLoad.com (for temperature-sensitive freight)
BulkLoads.com (for dry and liquid bulk)
UShip (for partial loads or LTLs)
The more visible you are across multiple reputable directories, the more trust you build—and the more inbound leads you generate.
Email Marketing for Brokers and Shippers
In an industry driven by relationships and reliability, email marketing is one of the most powerful tools your trucking business can use to stay top-of-mind. It’s cost-effective, easy to scale, and—when done right—delivers a high return on investment.
Why Email Still Works in Trucking
Even in 2025, email remains a go-to communication tool for logistics professionals. Brokers, dispatchers, and shippers are constantly in their inboxes. That means your message—if relevant—has a high chance of being seen, opened, and acted on.
According to Campaign Monitor, email marketing has an ROI of 36:1, and that’s even higher when you’re targeting warm leads like previous or current customers.
How to Build an Email List
Start with the low-hanging fruit:
Past and current customers
Website quote form submissions
Load board inquiries
LinkedIn or social media contacts
Networking events and expos
Use a simple opt-in form on your website with a strong CTA:
“Get load updates, rate specials, and free shipping guides—straight to your inbox.”
What to Send (and When)
Your emails should provide value, not just promote.
Email campaign ideas:
Monthly updates with available lanes and equipment
Success stories or case studies (“How We Moved 100,000 lbs of Produce On Time During a Snowstorm”)
Rate sheets or seasonal discounts
Behind-the-scenes videos or meet-the-driver features
Educational tips (e.g., “How to Choose the Right Carrier for Expedited Loads”)
Frequency: Start with 1–2 emails per month and ramp up if engagement is high.
Tip: Use tools like Mailchimp, ActiveCampaign, or HubSpot to automate, segment, and track opens/clicks.
Example Subject Lines That Get Opened:
“Our Newest Reefer Lane Just Opened Up 📦”
“On-Time Freight Delivery, Even in the Storm—See How We Did It”
“Flatbed Loads Available – First-Come, First-Haul”
Track & Improve Your Results
Monitor:
Open rate (aim for 20–30%)
Click-through rate (2–5% is a good start)
Unsubscribe rate (keep under 1%)
Improve over time by testing subject lines, email layouts, and types of content. Always provide value first—sales come second.
Use Tech to Automate & Scale Your Outreach
As your trucking business grows, manually chasing every lead, quote, or load request becomes impossible. That’s where automation and smart technology come in—helping you save time, stay organized, and scale your outreach without sacrificing the personal touch.
CRM: Your Freight Relationship Hub
A Customer Relationship Management (CRM) tool is essential. It helps you track every:
Broker or shipper interaction
Quote sent
Follow-up needed
Referral source
Top CRMs for trucking companies:
HubSpot CRM (free to start, great for small fleets)
Zoho CRM (customizable for dispatch needs)
Tailwind TMS (built for trucking + logistics)
Use case: A 5-truck flatbed company used CRM automation to follow up on every load board inquiry within 5 minutes—boosting their booking rate by 38%.
Automate Follow-Ups and Lead Nurturing
Why it matters: Most deals are lost not because of bad service, but because the business doesn’t follow up.
With automation, you can:
Send a thank-you email after a quote
Schedule follow-up reminders after 3 or 7 days
Trigger drip campaigns based on interest (e.g., refrigerated loads, port pickups)
Example flow:
Broker submits a quote → immediate email with your contact info
3 days later → case study of a similar shipment
7 days later → offer a call to discuss routes & rates
Chatbots and Lead Capture
Install a chatbot on your website (like Tidio, Intercom, or LiveChat) to:
Answer questions 24/7
Collect lead info (“What’s your origin and destination?”)
Offer instant quotes or callback requests
This makes your website work while you sleep or drive.
Use Analytics to See What Works
Connect your CRM, email tools, and website analytics to see:
Which sources bring the most leads (Google, Facebook, Load boards)
Which email campaigns get the most opens/clicks
What pages convert visitors into leads
These insights help you double down on what’s working and trim what isn’t.
Stat: Companies using marketing automation see a 451% increase in qualified leads.
Partner with Load Boards and Digital Freight Brokers
If your trucks are rolling empty, your revenue is leaking. Load boards and digital freight platforms can help you reduce deadhead miles, find backhauls, and build relationships with brokers and shippers who need reliable carriers—fast.
Start with Trusted Load Boards
The classic load boards still work—especially if you know how to use them efficiently.
Top-performing boards:
DAT Load Board – Largest network, includes rate insights and credit scores
Truckstop.com – Advanced filters, negotiation tools, and broker ratings
123Loadboard – Affordable with route planning tools and document storage
How to stand out:
Complete your profile with authority: include MC number, insurance, equipment details, and photos of your fleet
Respond quickly to posted loads (minutes matter)
Maintain a high rating by confirming ETAs and delivering consistently
Pro tip: Filter loads based on lane preferences, deadhead radius, and rate-per-mile minimums to maximize profits.
Embrace Digital Freight Brokers
Today’s brokers aren’t all working phones—they’re using apps and APIs. Partnering with digital freight platforms gets you consistent access to freight without a lot of negotiation.
Top options:
Uber Freight – Instant booking, transparent pricing, and quick pay options
Convoy – Real-time bidding, drop-and-hook loads, and sustainability-focused freight
C.H. Robinson’s Navisphere – Combines digital freight with human support
These platforms often offer perks:
Quick pay or fuel advances
Detention pay transparency
Real-time load tracking
Stat: 62% of small carriers use digital brokers at least once a week to supplement their direct freight.
Build Long-Term Broker Relationships
Use boards and apps to get in the door—but build relationships offline to secure repeat business:
Call brokers after successful deliveries and ask about recurring loads
Deliver professional service: prompt communication, clean trucks, and proper documentation
Follow up via email with lane availability and capacity updates
Being reliable gets you on the “preferred carrier” list, which often means dedicated lanes, better rates, and less competition.
Here’s the next section for you:
Develop a Standout Website That Converts
In today’s digital-first world, your trucking business website is often the first impression potential shippers and brokers get. A professional, easy-to-navigate site can turn casual visitors into qualified leads, while a poor or outdated website can cost you business.
Key Elements Every Trucking Website Needs
Clear Value Proposition on the Homepage
Immediately tell visitors who you are, what you do, and why you’re better than competitors.
Example:“Reliable refrigerated freight service with 24/7 tracking and on-time delivery.”
Mobile-Optimized Design
Over 60% of searches come from mobile devices. Your site must load quickly and display well on phones and tablets.Easy Contact Options
Include phone numbers, contact forms, and even chatbots so prospects can reach you without searching.Service Pages with Details
Break down your offerings (dry van, flatbed, reefer, hazmat) into dedicated pages with specs, coverage areas, and benefits.Customer Testimonials and Case Studies
Social proof builds trust fast. Show real feedback from satisfied shippers and brokers.Online Quote Request or Load Booking
Make it simple for visitors to request quotes or schedule shipments. Use forms that are short but capture key info.Certifications and Credentials
Display your USDOT number, MC number, insurance details, and safety awards prominently.
SEO Basics for Trucking Websites
Use your primary keyword ("trucking business") and related long-tail keywords naturally in titles, headings, and content.
Optimize meta descriptions to improve click-through rates.
Regularly update your blog or news section with industry tips, company news, or shipping insights.
Build backlinks by listing on industry directories and guest posting on logistics blogs.
Example of a Winning Website
FreightPros.com stands out by offering a clean design, transparent pricing info, and live chat. Their site answers key shipper questions quickly, building confidence.
Unique Insight: Use Video to Showcase Your Fleet & Team
Adding short videos of your trucks in action, driver interviews, or customer testimonials creates an emotional connection. Videos increase engagement and can boost conversion rates by up to 80%.
Leverage Social Media to Build Authority & Leads
Social media isn’t just for selfies—it’s a powerful tool for building your trucking business’s brand and connecting with shippers and brokers.
Which Platforms Matter Most?
LinkedIn: The best place to connect with logistics managers, brokers, and decision-makers.
Facebook: Great for local groups, communities, and running targeted ads.
Instagram: Showcase your fleet, driver stories, and behind-the-scenes content.
TikTok: Surprisingly effective for short, engaging trucking-related videos that go viral.
Content That Builds Trust and Engagement
Share real-time updates (e.g., "Just delivered a 20k lbs load on time!")
Post driver spotlights to humanize your brand
Share industry news and tips on freight trends
Use hashtags like #TruckingLife, #FreightSolutions, #TruckersOfInstagram
Ads That Target the Right Audience
Run Facebook and LinkedIn ads targeting:
Shippers in your region or industry
Brokers seeking carriers with your equipment type
Businesses showing interest in freight logistics
Tip: Use video ads showcasing your service reliability and customer testimonials.
Unique Insight: Engage in Industry Groups
Join trucking and freight groups on LinkedIn and Facebook, share valuable insights, and answer questions. It’s an organic way to build authority and generate leads without hard selling.
Optimize Your Online Reviews & Reputation
In trucking, your reputation is everything. Positive reviews on Google, Yelp, and industry-specific sites like Carrier411 or DAT influence hiring decisions and broker trust.
Ask for Reviews Consistently
After each successful delivery, ask shippers or brokers to leave feedback.
Send follow-up emails with direct links to your review profiles.
Offer simple incentives, like small discounts or priority booking.
Respond to Reviews Professionally
Thank reviewers for positive feedback.
Address negative reviews constructively and quickly.
Show that you care about continuous improvement.
Showcase Reviews on Your Website
Add a testimonials page or widget featuring star ratings and client comments.
Stat: 90% of customers read online reviews before choosing a carrier.
Invest in Local SEO for Targeted Visibility
If you serve a specific geographic area, local SEO is a game-changer.
How to Rank Locally
Claim and optimize your Google Business Profile
Use location-based keywords (e.g., “trucking business in Dallas TX”)
Get listed on local business directories and chambers of commerce websites
Encourage local clients to leave reviews on Google
Create Local Content
Write blog posts or pages about:
Freight challenges in your area
Local industry events or regulations
Community involvement or sponsorships
Local SEO helps shippers nearby find you when they need a carrier right now.
Invest in Paid Ads Strategically
Paid advertising can generate quick traffic and leads if done smartly.
Best Paid Channels for Trucking
Google Ads targeting keywords like “freight carrier near me” or “best trucking company for reefer loads”
Facebook Ads for geo-targeted shippers and brokers
LinkedIn Ads to reach logistics managers and supply chain professionals
Tips for Success
Use ad copy focused on benefits: on-time delivery, competitive rates, 24/7 support
Include strong CTAs (“Get a free quote today!”)
Set daily budgets you’re comfortable with, start small, and optimize based on results
Use retargeting ads to bring back visitors who didn’t convert initially
Track Metrics & Adjust Your Strategy
Marketing isn’t “set it and forget it.” You need to track performance and tweak as you go.
Key Metrics to Watch
Website traffic and bounce rates
Lead form submissions and quote requests
Email open and click-through rates
Social media engagement and follower growth
Conversion rates from paid ads and load boards
Tools to Use
Google Analytics and Search Console
CRM reports
Email marketing dashboards (Mailchimp, HubSpot)
Social media insights (Facebook Business Suite, LinkedIn Analytics)
Regular review meetings—monthly or quarterly—help you identify what’s working and what needs improvement.
Quick Takeaways
Visibility starts with strategic listings and a professional website.
Referral and loyalty programs build long-term, profitable relationships.
Email marketing and automation save time while keeping leads warm.
Partnering with load boards and digital brokers fills your trucks efficiently.
Social media and online reviews build brand trust and authority.
Local SEO and paid ads increase targeted, high-intent traffic.
Tracking key metrics allows continuous marketing improvement.
Conclusion
Struggling to get eyes on your trucking business is a common challenge—but one you can overcome with a well-rounded, modern marketing strategy. From optimizing your online presence and leveraging load boards to engaging shippers through email and social media, every piece works together to build trust, visibility, and ultimately, more revenue.
By investing in technology, nurturing relationships, and consistently measuring your efforts, you position your trucking business not just to survive—but to thrive in a competitive market.
Ready to take your trucking business visibility to the next level? Start by implementing one or two strategies today and watch your leads—and your money—grow.
Grow Faster with PFN’s Exclusive Membership
While many trucking businesses struggle to get consistent loads and build lasting client relationships, Prime Freight Network offers a unique membership designed specifically to accelerate your growth and boost your profits.
What PFN Membership Offers
Access to Exclusive Discounted Products & Services: Save money on truck parts, fuel cards, insurance, and more — all handpicked for truckers and fleets.
Priority Dispatch & Load Matching: Get faster access to quality freight loads through our trusted broker and shipper connections.
Dedicated Admin Support: Simplify your operations with professional admin help tailored for small to medium trucking businesses.
Marketing & Branding Kits: Stand out online with custom website development, SEO services, and social media ad management created specifically for the trucking industry.
Educational Resources: Stay ahead with industry insights, compliance updates, and training materials curated by trucking experts.
Why Join?
Members report:
Faster load bookings with less deadhead miles
Reduced operational costs via exclusive discounts
Increased brand visibility and customer trust
More time to focus on driving and growing their fleet
How to Get Started
Visit PrimeFreightNetwork.com to explore membership options and see how joining can transform your trucking business today. Whether you’re an owner-operator or a growing fleet, Prime Freight Network is your partner for smarter, more profitable trucking.
FAQs
Q1: How can I get more trucking business leads online?
A: Focus on optimizing your website for SEO, listing on load boards, and using targeted email and social media marketing to reach shippers and brokers.
Q2: What are the best load boards for small trucking businesses?
A: DAT Load Board, Truckstop.com, and 123Loadboard are top choices offering extensive freight listings and broker contacts.
Q3: How important are online reviews for trucking companies?
A: Very important. Positive reviews increase your credibility and improve search rankings, making shippers more likely to choose your services.
Q4: Can email marketing really help trucking companies?
A: Yes. Email marketing nurtures leads, keeps your business top-of-mind, and helps convert prospects into repeat customers.
Q5: What’s the best way to automate marketing for trucking businesses?
A: Using a CRM integrated with email marketing and website chatbots streamlines lead management and follow-ups, increasing efficiency and conversions.
References
DAT Solutions: https://www.dat.com/
HubSpot CRM: https://www.hubspot.com/products/crm
Campaign Monitor Email Marketing ROI Study: https://www.campaignmonitor.com/resources/guides/email-marketing-roi/
Google Business Profile Guide: https://support.google.com/business/answer/3038177?hl=en
Convoy Freight Platform: https://convoy.com/
