
Client: Bellissimo Cucina
Role: Web Developer and UI/UX Designer
Scope: Home Page Design · Brand identity · UI wireframe
Project Goals
Design a visual system that evokes warmth, tradition, and Italian elegance while appealing to a modern, urban audience.
Create intuitive user flows that encourage online reservations, newsletter sign-ups, and menu exploration.
Ensure responsive design principles are followed so the experience is seamless on desktop, tablet, and mobile.
Design Process
Studied restaurants, user expectations, and Italian visual motifs to define the aesthetic direction. Sketched wireframes focusing on key user actions: booking a table, and viewing the menu.
Selected a sophisticated font pairing, a warm layout that balances storytelling with conversion. Created high-fidelity mockups and organized assets for developer implementation.