Client: COuntry Vine Vineyard (DEMO)
Role: Web Designer & Visual Strategist
Scope: Landing Page Design · Visual Storytelling · Product Showcase

Project Goals

  1. Increase conversion through a shop-focused layout

  2. Drive Vineyard Visits via compelling event and tasting CTAs

  3. Tell the Brand Story through design, layout, and visual hierarchy

Design Process

Started by researching wine industry visuals and brand tone. Then I sketched the layout and refined it through wireframes. The color palette and font choices were inspired by tradition, nature, and elegance.

High-quality product images and strong call-to-actions were used to guide users toward booking and shopping. The layout was tested and improved based on feedback.

Goals Achieved

Successfully brought Country Vine’s brand to life through a bold, elegant landing page. Balanced emotional storytelling with direct action to boost product discovery, vineyard visits, and user engagement across the board.

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