Client: PFN Hot Sauce (DEMO)
Role: Web Designer & Brand Experience Creator
Scope: Landing Page Design · Brand Messaging · Visual Storytelling · Product Showcase
Project Goals
Create a Bold, Consumer-Driven Product Landing Page
Develop a Multi-Flavor Showcase with Distinct Brand Identity
Blend Cinematic Aesthetic with Functional E-Commerce UX
Design Process
Started by fabricating a bold identity to craft a layout that’s vibrant, cinematic, and original. Designed wireframes for key sections like the hero banner, flavor grid, brand story, and testimonial carousel.
Created a custom color palette for each sauce flavor to make the experience visually dynamic. Wrote punchy copy and crafted image prompts to showcase each product in a dramatic, stylized way. The final site is mobile-optimized and built for conversions, with bold CTAs and an engaging scroll experience.
Goals Achieved
Successfully transformed PFN Hot Sauce from a single product into a vibrant, multi-flavor brand experience by designing a high-converting landing page that highlights each sauce variation with bold visuals, unique storytelling, and clear calls to action — all crafted to increase product awareness, customer engagement, and sales.
