Client: Frosty Whirl (DEMO)
Role: Web Developer & Brand Designer
Scope: Branding · Web Development · User Engagement · Content Creation
Project Goals
Establish a Playful Yet Trustworthy Brand Identity
Drive User Engagement and Conversions
Showcase Signature Flavors with Visual Appeal
Design Process
Frosty Whirl's design began with moodboarding and user research to evoke nostalgic, artisanal treats. It sought a playful, modern, authentic style. Wireframes and interactive elements emphasized clarity, brand personality, and conversion. Bright colors, soft curves, and tempting images defined visuals, polished by UX testing.
