Client: Frosty Whirl (DEMO)
Role: Web Developer & Brand Designer
Scope: Branding · Web Development · User Engagement · Content Creation
Project Goals
Establish a Playful Yet Trustworthy Brand Identity
Drive User Engagement and Conversions
Showcase Signature Flavors with Visual Appeal
Design Process
The design process for Frosty Whirl began with moodboarding and user research to identify the emotional response people have toward nostalgic and artisanal treats.
Focused on creating a playful, modern aesthetic that still felt authentic and approachable. From sketching wireframes to building out interactive components, every decision centered on clarity, brand personality, and conversion. Bright colors, soft curves, and mouth-watering imagery guided the visual identity, while UX testing helped refine the layout and hierarchy.
Goals Achieved
The landing page successfully captures the joyful spirit of the brand while guiding users seamlessly from interest to action. Clear CTAs, responsive design, and enticing product visuals all contribute to increased user engagement and trust. Key goals such as communicating brand story, showcasing unique flavors, and encouraging sign-ups were all met with polished execution. The result is a vibrant, user-friendly experience that feels both delightful and professional—perfectly aligned with Frosty Whirl’s mission.
